Zensify is an app for the iPhone and iPod Touch that lets you keep track of all your social networking sites in one location. It does its job well, but falls short is a few areas.

With all the social networking apps available in the app store now, things have become really competitive. In order for an application to succeed it needs something special to make it stand out from the crowd. Zensify allows you to read all of your friends' updates from multiple social networking sites in one streamlined column. The home page looks just like any other Twitter app, displaying a photo, username, the status update, time stamp and the logo of which site the update came from. The app currently supports Facebook, Twitter, YouTube, Flickr, Digg, Delicioius, Photobucket and 12seconds with more to come in the future.

The user interface is nice, but there is no customization available. When you tap on a status update a separate page opens with the message and available options. For Twitter messages you can mark the message as a favorite, @reply, direct message or retweet. From this same page, you can also use the up and down arrow buttons to read messages one at a time. Other social networks do not have the same options. For example, you can read a Facebook status update, but in order to add a comment to it you have to open up Facebook in the built in browser and sign in. This becomes incredibly annoying especially when you just want to send out a quick comment.

When you want to send out your own status update you can type your message only in portrait mode and you have the ability to add a photo. Zensify also allows you to send your update to Twitter and Facebook at the same time.

Flickr and YouTube also work well in Zensify. When you open up a Flickr update with a string of photos, you can flick through them in a nice little box right inside the app. This feature was actually a pleasure to use. When someone posts a YouTube video you can view it without actually quitting the app, but you can't comment or rate videos like you can with the iPhone's YouTube application.

The topics page presents trending topics from within your own social timeline. This page is presented nicely, with the trends floating around in blue. When you tap on one word a smaller list is displayed allowing you to pinpoint exactly what you're looking for. The Tracks page is where you'll find your @replies and direct messages. There are also tracks automatically created for you that allow you to view all YouTube videos and Flickr images. You can save your own tracks as well. The page of tracks felt kind of hidden to me. To see if you have any replies, you have to tap on tracks and then tap on replies. Replies should really be a main button on the home page. But these features in addition to the regular search only work with the people you are already following. You cannot search all of Twitter to find what you need. This is a huge drawback to this application.

Like I said before, for an app to really stand out, it has to have something special to compete with the crowd. Zensify does allow you to view multiple social networks in one nice column. It also allows you to update both Twitter and Facebook at the same time. I also really like the Flickr and YouTube integration. But, I don't think that's enough to really make it shine just yet. It needs the ability to search everywhere on Twitter, not just who you're following. It also needs some UI improvements in terms of look, feel and accessibility to important areas like @replies. Being a free app I do recommend checking it out, as it does offer some unique perspectives on the whole social network trend. It's definitely an application I will keep my eye on.